To demonstrate Medical Affairs value, a clear understanding of the potential challenges and opportunities faced by a brand is required.  A focused and prioritized plan must be developed to overcome the challenges and take advantage of opportunities.

Zipher has successfully begun to redefine the role of the Medical Affairs organization from a support function to a multi-faceted leadership function that encompasses a new set of competencies required to navigate the current healthcare landscape. Our consulting services use a time-efficient process to help individuals, teams, and entire organizations understand strategic thinking, recognize roles in creating strategic success, and gain alignment with commercial and development. The cornerstones of these services are the strategic workshops and application of strategy-driven processes.

Utilize the information collected across a variety of sources (medical, field medical, commercial, competitive intelligence and databases) and separate the insights from the unwanted and useless noise. Use the true insights to focus your medical effort on impactful activities. Our process starts with the development of a consistent and thoughtful process to analyze insights, recognize trends and develop actions.

Create greater depth and understanding of knowledge between your organization and your advisors. Value is created, in part, when respect and understanding come together. So often advisory board meetings are held, advisors provide recommendations and once the meeting is over the interaction ends. Platform planning allows medical organizations to build stronger relationships with advisors and create a feedback loop so advisors can provide more significant advice based on understanding how it is used. At Zipher, we work with medical organizations to create advisory platforms for your brand.