Accelerate Launch Readiness

Ensure Access and Change Clinical Practice

Accelerate Launch ReadinessCommunicate the data and the story of how the new drug fits the landscape and brings value to providers, patients, and payers. Educate the medical community on the new drug, class and history, the patient population, ensure the right experts are engaged, publications are readily available to communicate the data and the payers understand the value the new drug brings to patients.
  • Medical Launch strategic plan

  • -12 month -90 day -30 day LAUNCH +30 day +6 month action plans

  • Critical medical engagement and communication planning

  • Education programs and roll out planning

  • Medical information planning

  • Project management and dashboard tracking of all deliverables

Focus on Your Stakeholder’s Needs at Launch

Too often, the focus of medical affairs is on providing information that is important to the company, but does not align with the needs of thought leaders, healthcare decision makers or patients and caregivers. Realigning the focus and understanding of the thought leaders and the stakeholder’s leads to more effective engagements and impactful discussions. Zipher works with your team to fully analyze your stakeholders and align their goals and needs with yours.

  • KOL Positioning Analysis

  • Gaps/Deficiency Assessment

  • Key Thought Leader (KTL) Strategy

  • KTL Heat Maps

Inspire and Help Establish an Insight Driven Culture

Utilize the information collected across a variety of sources (medical, field medical, commercial, competitive intelligence and databases) and separate the insights from the unwanted and useless noise. Use the true insights to focus your medical effort on impactful activities. Our process starts with the development of a consistent and thoughtful process to analyze insights, recognize trends and develop actions.

  • Insights Steering Committee

  • Insights Training and Collection

  • Insights Analysis and Impact Characterization

  • Recommendations Based on Insights

Launch Readiness

Strategies to Stay Ahead of the Curve

AIRED 20 MAY 2020


Program Management Services
Deliver on time, on target, on budget

Our project managers understand Medical Affairs and have worked with professionals in all medical functions. We recognize critical milestones and yet also understand how Medical Affairs professionals prefer to work. Our objective is not to burden the team, but to improve focus and drive critical projects and programs. We have developed efficient processes and systems to accelerate execution, expand internal communications through easy reporting and ensure you achieve your Key Performance Indicators (KPIs) and communicate value.

Medical Affairs Dedicated Program Managers and Services Areas of Specialty

  • Launch Excellence

  • Medical Affairs Annual Plan Execution

  • Publication and Communication Programs

  • Congress Planning

  • Medical Affairs Technology Launch

Zipher Vision

  • Communicate Outcomes and Impact

  • Automated Dashboards

  • KPI Reporting

Looking to learn more about our service offerings?

Call 508.748.3007 today or please fill out the form below.