Accelerate Launch Readiness

Ensure Access and Change Clinical Practice

Communicate the data and the story of how the new drug fits the landscape and brings value to providers, patients, and payers. Educate the medical community on the new drug, class and history, the patient population, ensure the right experts are engaged, publications are readily available to communicate the data and the payers understand the value the new drug brings to patients.

Medical Launch strategic plan
-12 month -90 day -30 day LAUNCH +30 day +6 month action plans
Critical medical engagement and communication planning
Education programs and roll out planning
Medical information planning
Project management and dashboard tracking of all deliverables

Focus on Your Stakeholder’s Needs at Launch

Too often, the focus of medical affairs is on providing information that is important to the company, but does not align with the needs of thought leaders, healthcare decision makers or patients and caregivers. Realigning the focus and understanding of the thought leaders and the stakeholder’s leads to more effective engagements and impactful discussions. Zipher works with your team to fully analyze your stakeholders and align their goals and needs with yours.

KOL Positioning Analysis
Gaps/Deficiency Assessment
Key Thought Leader (KTL) Strategy
KTL Heat Maps

Inspire and Help Establish an Insight Driven Culture

Utilize the information collected across a variety of sources (medical, field medical, commercial, competitive intelligence and databases) and separate the insights from the unwanted and useless noise. Use the true insights to focus your medical effort on impactful activities. Our process starts with the development of a consistent and thoughtful process to analyze insights, recognize trends and develop actions.

Insights Steering Committee
Insights Training and Collection
Insights Analysis and Impact Characterization
Recommendations Based on Insights