Podcast Episode 7
Executing Launch: Develop, Visualize, and Communicate

July 26, 2021 / 00:34:19

Medical Affairs Unscripted logo

About this Podcast Episode

Starting from the clinical trials and ending with meeting the regulatory demands across various countries, bringing a product to market successfully has become increasingly difficult. Therefore, it is critical that an overall launch strategy is established and executed. Developing an integrated and comprehensive launch roadmap is the first step in preparing for launch. Delivering the Medical Affairs program on time, on target, and on budget is essential for success. A solid program management function and systems ensures that progress is monitored, measured, and communicated and adjustments to the course based on internal and external insights are clearly visible to the entire organization.

In this seventh episode of Medical Affairs Unscripted, our host Peg Crowley-Nowick, PhD, MBA, Founder & President of Zipher Medical Affairs had the opportunity to meet with John Walsh, MD who is not only leading the Medical Affairs organization as Senior Vice President at Ardelyx, Inc., but is also a practicing clinician in the areas of Family Medicine, Urgent Care, Telemedicine, and Pre-Hospital Emergency Medicine. Because of Dr. Walsh’s unique position as a physician in industry and practicing clinical medicine, he provides valuable insights on what drives a successful launch. Additionally, he discusses how to prepare for and manage the operations of an effective launch. He and Dr. Crowley-Nowick discuss the use of visualization and tracking tools to easily measure progress, ensure organizational alignment, meet desired communication cadence for management and teams, and ensure tactics are driven by overarching priorities.

Guest Speaker

Dr. John Walsh, MD, Senior Vice President at Ardelyx

John Walsh, MD 

Senior Vice President at Ardelyx, Inc.

More Podcast Episodes

Podcast Episode 6
Measuring the Impact of Medical Affairs

May 26, 2021 / 00:28:27

Episode Guest
Meg Heim, RN, MBA

President at Heim Global Consulting
Previously Vice President, Global Head of Scientific Engagement Strategy, Operations and Program Management at Sanofi

Podcast Episode 5
Medical Affairs as a Strategic Equal and Maximizing a Virtual Launch

March 23, 2021 / 00:32:53

Episode Guest
Zhen Su, MD, MBA

Senior Vice President and Global Head of the Oncology Franchise for Merck KGaA, Darmstadt, Germany

Podcast Episode 4.5
Internal Edition | Building a Comprehensive Data Generation Program

October 19, 2020 / 00:17:29

Episode Guest
Julie Cahill, M.D.

Vice President of Consulting and Medical Director Services

STAY INFORMED WITH BEST-IN-CLASS PRACTICES FROM ZIPHER

Subscribe to our contact list for updates on our podcast series, white papers, and thought leadership e-publications.