Medical Strategy: How Medical Affairs Creates Alignment & Demonstrates Value
Written By Christopher Maclafferty, PharmD., Medical Affairs Associate Consultant
Strategic Medical Affairs Planning: What do we want to achieve and how do we get there?
The development of a comprehensive Medical Affairs strategy is a simple yet crucial process in preparation for a successful launch and ongoing lifecycle management. However, beyond the process lies the “why” of developing a medical strategy. A successful strategy turns siloed teams working towards individual objectives and goals into a harmonic symphony of teams moving in an aligned direction towards success. By understanding how a strategy creates synergy among teams moving towards prioritized objectives, an organization can best position itself for success.