Medical Affairs unscripted Podcast Series:
Ep. 9 Now Available

Our host Peg Crowley-Nowick, PhD, MBA, Founder & President of Zipher Medical Affairs and Muriel Siadak, PAC, Senior Medical Director at Seagen Inc., spotlight the ever-increasing value and impact of insights on product strategy, positioning, and tactics. As Medical Affairs (MA) teams are now more than ever asking deeper, multifaceted questions to gain insights about the drivers of patient and healthcare professional decisions, Dr. Crowley-Nowick and Ms. Siadak explore the importance of ensuring that insights are appropriately and continually gathered, disseminated to and discussed with internal stakeholders, including management, and leveraged cross-functionally.

Listen to the episode here.

Medical Affairs Unscripted Podcasst