Measuring the Impact of Medical Affairs

Podcast Episode 6 Now Available

Measuring the impact of the Medical Affairs (MA) organization is not as straightforward as it is for other functions (e.g., increase in revenue or market share for Commercial) and remains a challenge for most pharmaceutical companies today. There have historically been no simple metrics to evaluate the influence of MA, so our host Peg Crowley-Nowick, PhD, MBA, Founder & President of Zipher Medical Affairs met with Meg Heim, RN, MBA, previously Vice President, Global Head of Scientific Engagement Strategy, Operations and Program Management at Sanofi and currently President at Heim Global Consulting, to discuss a methodology she developed and employed to truly measure the effectiveness of the Medical Affairs (MA) organization.

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Meg Heim, RN, MBA President at Heim Global Consulting Previously Vice President, Global Head of Scientific Engagement Strategy, Operations and Program Management at Sanofi

Meg Heim, RN, MBA
President at Heim Global Consulting
Previously Vice President, Global Head of Scientific Engagement Strategy, Operations and Program Management at Sanofi