Medical Affairs plays a critical role in life-cycle management. In this excerpt of “Defining the Course & Navigating the Finish Line,” Dr. Crowley-Nowick discusses how to achieve better outcomes for patients using a synchronized approach, from development to commercialization.
Steering also means adequately synchronizing the effort. The timing for strategy and execution of a Medical Affairs plan is similar to a cox’s plan for a regatta. If it is not perfectly synchronized, the coordination of a program can suffer, and it becomes impossible to fluidly and consistently navigate the course. By maintaining a consistent role throughout the lifecycle of a drug, Medical Affairs can aptly steer a team to better outcomes.
The role of Medical Affairs is also at the stern throughout the lifecycle of a drug. As a coxswain is not a rower in the race, they still maintain an equally important and arguably, more critical position. Behind every action, they direct the effort and help the team harness and achieve its potential.