Metrics and KPIs
Although these studies provide guidance for Medical Affairs organizations, the value proposition of MA ultimately boils down to establishing clear metrics that are actively communicated, as well as key performance indicators (KPIs) and assessments that are routinely measured in order to demonstrate Medical’s value to senior leadership. Ultimately, KPIs have the most impact in moving an organization forward.
In MA, metrics and KPIs are developed for each function and are aligned with the global medical objectives across the broader organization. To put this into context, a few metric and KPI examples are highlighted below for the Medical Director, Scientific Communications, and Research functions: