Medical Launch Strategy
Integration across Medical Affairs
Medical Affairs teams are normally structured in a manner that encourages separation. Scientific Communications focuses on abstracts and manuscripts, Medical Information runs the call center and writes response letters, and Field Medical engages key opinion leaders. Each team has plenty of work to fill their schedules, and they do not appear to require each other’s support. However, on deeper examination, the interdependencies become evident. For instance, Medical Information relies on the publication of data to create response letters, while Field Medical needs to be aware of abstract and manuscript releases for engagement planning, during which they may utilize slide decks, FAQs, and other materials developed by Scientific Communications and Medical Information. Thus, transparency of the publication plan is important across Medical Affairs.
At launch, alignment of priorities, identification of these interdependencies, and transparency of planning is of utmost importance to increase efficiencies and amplify impact, given quickly moving timelines and potentially limited resources. The process for developing a Medical Launch Strategy involves cross-functional input at every step: assessing the current landscape and available data, identifying unmet needs, determining key opportunities and challenges, defining the objectives and strategic imperatives for launch, and solidifying tactical planning. A clear Medical Launch Strategy ensures the team functions as an integrated unit.