During this episode of Medical Affairs unscripted, Dr. Crowley-Nowick has a conversation with Holly Schachner, MD, former CMO of Specialty Medicine at Allergan to examine the business objective of Medical Affairs (MA) organizations and how MA can move closer to being identified as a strategic pillar within the life sciences industry alongside the Research & Development and Commercial organizations.
In this episode of Medical Affairs unscripted, President and Founder Peg Crowley-Nowick has a conversation with Dan Hennessy. They discuss reaching the right stakeholders, who they are, how important it is to engage and have scientific exchange, and what the risks are for not doing this well.
Fostering Data Generation to Build the Value Story: An Opportunity for Medical Affairs to Move the NeedleLizete DaSilva2020-06-10T10:51:32-04:00
New drugs must undergo rigorous assessments, including extensive company-sponsored clinical trials, when seeking approval. However, even with comprehensive datasets supporting regulatory application, gaps in information still exist and may adversely impact clinical and reimbursement decisions....
Virtual meetings and video conferencing have become integrated into our business, but we are now utilizing these platforms on a new scale. Although these tools allow us to stay connected from almost any location, we also need to stay engaged...
The recent coronavirus outbreak and subsequent social distancing requirements have brought the necessity of virtual meetings and remote work to the fore. Many organizations, while familiar with remote work and online meetings, were caught unprepared. The technology has advanced significantly in recent years, but access to tools alone are not enough to help businesses maintain their productivity.
We just wrapped up a successful workshop with 45 global, virtual participants. The team evaluated data, engaged in discussion and defined data gaps to advance their strategic planning. Our virtual technology combined with skilled facilitation allowed our client to effectively engage and communicate to meet business objectives.
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