During this webcast, you will learn from industry experts Peg Crowley-Nowick, PhD, MBA President of Zipher Medical Affairs Co., LLC. and Christopher Keir, MD, MS as they share key strategies for an effective and efficient approach to success in launch preparation.
In this episode of Medical Affairs unscripted, President and Founder Peg Crowley-Nowick has a conversation with Dan Hennessy. They discuss reaching the right stakeholders, who they are, how important it is to engage and have scientific exchange, and what the risks are for not doing this well.
Fostering Data Generation to Build the Value Story: An Opportunity for Medical Affairs to Move the Needle
New drugs must undergo rigorous assessments, including extensive company-sponsored clinical trials, when seeking approval. However, even with comprehensive datasets supporting regulatory application, gaps in information still exist and may adversely impact clinical and reimbursement decisions....
Virtual meetings and video conferencing have become integrated into our business, but we are now utilizing these platforms on a new scale. Although these tools allow us to stay connected from almost any location, we also need to stay engaged...
Our own Dr. Peg Crowley-Nowick, Founder and CEO of Zipher Medical Affairs, was recently interviewed about starting and growing Zipher Medical at a time when most other entrepreneurs might have put off their dreams – the start of the 2008 recession.
The recent coronavirus outbreak and subsequent social distancing requirements have brought the necessity of virtual meetings and remote work to the fore. Many organizations, while familiar with remote work and online meetings, were caught unprepared. The technology has advanced significantly in recent years, but access to tools alone are not enough to help businesses maintain their productivity.