Understand the Therapeutic Landscape
Our team engages in a thorough analysis of your data, data generation programs and the current therapeutic landscape to fully understand your asset or brand relative to your competitors.
Translate Insights into Strategy
To identify medical-brand challenges, opportunities, and gaps, the Zipher team designs time-efficient workshops or brainstorming sessions with integrated medical organizations. We utilize situation analysis and insights collected from advisory boards, key opinion leader (KOL) engagements, and medical information requests to formulate a strategy.
Synthesize an Aligned Strategy
Using the defined medical challenges and opportunities, the Zipher team collaborates with your team to design strategies that align with the commercial organization, while remaining focused on medical imperatives.
Develop an Integrated Plan
At Zipher, we recognize that the full potential of Medical Affairs lies within the multifunctional capabilities of the organization. Based on your strategic imperatives we work across your team to define strategic medical activities that will bring value to stakeholders, demonstrate beneficial impact on programs, and fulfill tactical needs.
Implement the Plan
Based on the results observed from our assessments of your organization using the aforementioned consulting services, Zipher can also relay insights for integrating and leveraging your strategic plan with the various stakeholders.