Medical Affairs Programs
Medical Affairs Programs
- Insight Analysis and Communication Programs
- Data Gap Analysis
- Key Thought Leader and Stakeholder Analysis
- Advisory Platforms
Inspire and Help Establish an Insight Driven Culture
Utilize the information collected across a variety of sources (medical, field medical, commercial, competitive intelligence and databases) and separate the insights from the unwanted and useless noise. Use the true insights to focus your medical effort on impactful activities. Our process starts with the development of a consistent and thoughtful process to analyze insights, recognize trends and develop actions.
Insights Steering Committee
Insights Training and Collection
Insights Analysis and Impact Characterization
Recommendations Based on Insights
Build a Vibrant Data Generation Program
Start with data gap analysis, understand your current and developing data sets in the context of the competitive environment and translate gaps into areas of interest for investigator sponsored studies, Phase IV programs and lifecycle management. Zipher works with your team to organize data, assess the situation, prioritize and validate the identified gaps with your thought leaders. The analysis generated can then be used to formulate a full data generation strategy.
Investigator Sponsored Studies Program Review and Analysis
Key Thought Leader Steering Committees
Focus on Your Stakeholder’s Needs
Too often, the focus of medical affairs is on providing information that is important to the company, but does not align with the needs of thought leaders, healthcare decision makers or patients and caregivers. Realigning the focus and understanding of the thought leaders and the stakeholder’s leads to more effective engagements and impactful discussions. Zipher works with your team to fully analyze your stakeholders and align their goals and needs with yours.
KOL Positioning Analysis
Key Thought Leader (KTL) Strategy
KTL Heat Maps
Construct a Value-Based Advisory Platform
Create greater depth and understanding of knowledge between your organization and your advisors. Value is created, in part, when respect and understanding come together. So often advisory board meetings are held, advisors provide recommendations and once the meeting is over the interaction ends. Platform planning allows medical organizations to build stronger relationships with advisors and create a feedback loop so advisors can provide more significant advice based on understanding how it is used. At Zipher, we work with medical organizations to create advisory platforms for your brand.
Advisory Board Meetings